Founded in 2020, GOOD Strategies advises individuals, families, and brands in practicing strategic philanthropy.

From starting a private foundation, to aligning giving and advocacy with your brand platform, to launching a CSR program in your workplace, we bring strategy to your process, saving you time, articulating fresh goals, and magnifying your impact.

ABOUT

OUR APPROACH

GOOD Strategies leverages best practices gleaned from working with 250+ brands, philanthropists, and corporate social responsibility platforms to develop custom strategies for achieving social impact goals.

Using a clear method designed to efficiently identify and implement custom philanthropy strategies, the process supports you as you define your mission, then delivers actionable blueprints to achieve measurable goals.

Based on direct experience implementing the sector’s best practices, and complemented by forward-leaning thought leadership, our proven process will transform your relationship to your philanthropic work, save time and personal or staff resources, complement your personal or corporate objectives, and, most importantly, expand your social impact.

  • GOOD Strategies will work with you on ground-up solutions that complement your brand strategy or personal goals, building a social impact platform that is authentic, effective, and seamlessly integrates with a ‘big picture’ strategy. From launching a private foundation or new initiative, to integrating CSR strategies into your business, to identifying smart partnerships, GOOD Strategies offers the expertise to move strategically through the philanthropic landscape.

  • GOOD Strategies offers full service strategic planning, grants administration, project management, board training, nonprofit relationship management, and writing and research services, all of which begin with a proven 3-step STRATEGY AUDIT designed to optimize philanthropic goals and identify pain points that can be eliminated.

MEET JENNY

Jenny Culbertson founded GOOD Strategies in 2020 with the objective of helping clients create smart strategies to achieve their social impact goals.

Beginning her career in corporate philanthropy and sponsorship, Jenny has worked with over 250 brands, foundations, and CSR platforms to develop strategic partnerships and philanthropic initiatives. Representing some of New York City’s largest and most exciting cultural institutions, including the Metropolitan Museum of Art, the American Museum of Natural History, and Park Avenue Armory, Jenny had the opportunity to work directly with some of the world’s top philanthropists and cutting-edge leaders in CSR, honing her understanding of strategic philanthropy and informing her results-driven approach to partnerships, grant making, and program design.

At GOOD Strategies, she leverages her background to create fulfilling, strategic, and successful platforms for her clients to engage with philanthropy, always with a mind towards complementing their business and personal lives through their social impact work.

Jenny lives and works in Nashville, TN. When she’s not working, she is spending time with her husband and their two children. She enjoys cooking, traveling, entertaining, growing an overabundance of vegetables in her garden, and making comically terrible amateur pottery.